Privacy policy

Personal Information and Cookies

Privacy Policy

This Privacy Policy explains how Rouje collects, uses, discloses, retains, and protects personal information when you visit our website, place an order, create an account, contact us, or subscribe to marketing emails.

Last updated: May 29, 2026

Section 01Overview

Rouje respects the privacy of customers and website visitors. This policy describes the categories of personal information we may handle and the purposes for which that information may be used.

“Personal information” means information that identifies, relates to, describes, or can reasonably be associated with an individual. It does not include information that has been aggregated or de-identified so that it cannot reasonably identify you.

Section 02Information We Collect

Depending on how you interact with Rouje, we may collect:

  • Identity information: your name and other information used to identify an order or customer request.
  • Contact information: your email address, delivery address, billing address, and other contact details you choose to provide.
  • Order information: products ordered, selected sizes or colors, order value, transaction history, delivery details, returns, exchanges, and refund information.
  • Payment-related information: billing details, payment status, transaction identifiers, and limited payment-method information received from the applicable payment processor.
  • Account information: login credentials, saved preferences, wishlist information, and account activity if you create or use a customer account.
  • Communications: messages, questions, return requests, product inquiries, photographs, and other information submitted to customer service.
  • Device and usage information: IP address, browser type, device type, operating system, referring pages, pages viewed, session activity, and approximate location derived from technical information.
  • Marketing preferences: email subscription status, consent choices, and interactions with marketing communications.
  • Cookie information: information collected through cookies and similar technologies as described below.

Section 03How We Collect Information

Rouje may collect personal information:

  • Directly from you when you place an order, create an account, complete a form, subscribe to emails, or contact customer service
  • Automatically when you browse or interact with the website
  • From PayPal, Stripe, or the credit card payment option used during checkout
  • From service providers that assist with order fulfillment, delivery, website operation, analytics, security, or customer support
  • From another person when they place an order or send a gift to you

Section 04How We Use Personal Information

Rouje may use personal information to:

  • Operate, maintain, personalize, and improve the website
  • Process, confirm, fulfill, deliver, and manage orders
  • Handle returns, exchanges, refunds, and order-related requests
  • Provide customer support and respond to product or account questions
  • Create and maintain customer accounts and saved preferences
  • Process payments and confirm transaction status
  • Detect, investigate, and prevent fraud, abuse, security incidents, and unauthorized activity
  • Measure website usage and understand how visitors interact with pages and features
  • Send marketing emails when you have subscribed or otherwise agreed to receive them
  • Maintain business records, resolve disputes, and enforce store policies
  • Meet applicable legal, regulatory, tax, accounting, and compliance obligations

Section 05Orders and Payment Information

Rouje uses order and contact information to confirm purchases, process payments, prepare orders, arrange delivery, provide tracking-related assistance, manage returns or exchanges, issue approved refunds, and communicate about a transaction.

Payments may be completed through PayPal, Stripe, or a credit card payment option presented at checkout. Payment details are submitted to the applicable payment processor, which handles that information under its own terms and privacy practices.

Rouje may receive information such as the transaction identifier, payment status, billing details, payment method type, and limited account or card information necessary to verify and manage the transaction.

Section 06Cookies and Analytics

Rouje uses cookies and similar technologies to operate the website, remember preferences, maintain shopping-cart functionality, support checkout, protect the store, and understand website activity.

These technologies may include:

  • Essential cookies: support core functions such as navigation, account access, cart storage, checkout, and security.
  • Preference cookies: remember choices such as language, region, or browsing preferences.
  • Analytics cookies: help measure visits, page usage, navigation patterns, technical performance, and general engagement.
  • Security technologies: help identify unusual activity, protect transactions, and reduce fraud or misuse.

Cookie and analytics information may include device identifiers, IP address, browser information, pages viewed, links selected, referring pages, and the date or duration of a visit.

You can adjust your browser settings to reject or remove cookies. Where a cookie-preference tool is available on the website, you may also use it to manage nonessential cookie choices. Disabling certain cookies may affect cart, account, checkout, or other website functions.

Section 07Email Marketing

Rouje sends marketing emails to customers and subscribers who have signed up or otherwise agreed to receive them. These messages may include product updates, collection announcements, promotions, availability notices, or other store news.

We may use your email address, subscription preferences, and engagement with previous messages to manage and improve our email communications.

You may unsubscribe at any time by using the unsubscribe link included in a marketing email or by contacting [email protected]. Unsubscribing from marketing does not prevent Rouje from sending necessary transactional or service-related messages about an order, return, account, or customer-support request.

Section 08Service Providers and Information Disclosure

Rouje may disclose personal information to service providers that perform functions on our behalf. Depending on the service required, these providers may support:

  • Website hosting and ecommerce operation
  • PayPal, Stripe, and credit card payment processing
  • Order preparation, fulfillment, and delivery
  • Returns, exchanges, and refunds
  • Customer service and communications
  • Email marketing and subscription management
  • Cookies, website analytics, and performance measurement
  • Data storage, information technology, security, and fraud prevention
  • Accounting, compliance, dispute resolution, and professional services

Service providers may access personal information only as reasonably necessary to provide the relevant service or meet applicable obligations.

Rouje may also disclose information:

  • When you direct us or consent to the disclosure
  • To complete a requested transaction or deliver an order
  • To protect the rights, safety, property, or security of Rouje, customers, or others
  • To investigate fraud, misuse, security incidents, or violations of store policies
  • When required by a valid legal request or applicable law
  • As part of a business restructuring, financing, acquisition, transfer, or similar transaction, subject to appropriate protections

Depending on applicable privacy law, certain disclosures involving cookies or analytics technologies may be treated as a sale, sharing, or use for targeted advertising even when no money is exchanged. Where required, Rouje will provide or honor applicable choices concerning those activities.

Section 09Data Security

Rouje uses reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, transmission method, or storage system can be guaranteed to be completely secure. Customers should use unique account credentials, keep passwords confidential, and contact Rouje if they suspect unauthorized account activity.

Protect sensitive information

Do not send your account password, full payment card number, card security code, or other unnecessary sensitive payment information by email or through a general customer-service message.

Section 10Data Retention

Rouje retains personal information for as long as reasonably necessary to provide requested services and fulfill the purposes described in this policy.

Retention periods may vary depending on whether the information relates to an active account, completed order, customer-service request, marketing subscription, security matter, dispute, or legal, tax, accounting, and recordkeeping obligation.

When personal information is no longer reasonably required, Rouje may delete, anonymize, or securely dispose of it, subject to any permitted or required retention period.

Section 11Your Privacy Rights and Choices

Depending on where you live and subject to applicable exceptions, you may have the right to request:

  • Access to personal information Rouje holds about you
  • Correction of inaccurate or incomplete information
  • Deletion of eligible personal information
  • A portable copy of certain information
  • Restriction of or objection to certain processing
  • Withdrawal of consent where processing depends on consent
  • Opt-out from marketing emails
  • Choices concerning certain cookie, analytics, sale, sharing, or targeted-advertising activities where applicable

To submit a privacy request, email [email protected] and describe the request. Include enough information for Rouje to identify the relevant account, order, or communication.

Rouje may request additional information to verify your identity and protect personal information from unauthorized disclosure. An authorized representative may submit a request where permitted, but proof of authority and identity verification may be required.

Rouje will not discriminate against you for exercising an applicable privacy right.

Section 12Children’s Privacy

The Rouje website is not directed to children who cannot lawfully provide consent or make a purchase without authorization from a parent or guardian.

Rouje does not knowingly seek personal information from children in violation of applicable law. If you believe a child has provided personal information without appropriate authorization, contact us so the situation can be reviewed.

Section 13International Users

Rouje serves customers in multiple locations. Personal information may therefore be transferred to, stored in, or processed in a country other than the country in which you live.

Privacy and data-protection rules may differ between countries. Where required, Rouje takes reasonable steps to use appropriate protections for international transfers and to handle personal information in accordance with applicable requirements.

Section 15Updates to This Privacy Policy

Rouje may update this Privacy Policy to reflect changes to website features, business practices, technologies, services, or applicable privacy requirements.

The revised policy will be posted on this page with an updated date. Material changes may also be communicated through the website or another appropriate method when required.

Privacy Questions and Requests

To ask a question about this policy, update your information, withdraw from email marketing, or submit a privacy request, contact Rouje by email.

[email protected]